She appeals to both men and women in a number of ways.
Saying that, contrary to that belief…Mila was born in the Soviet Union and then moved to the United States. In the several commercials I believe she portrays the southern girl from next door, who never knew she was good-looking when growing up in a small town. Mila naturally has the right balance of femininity and masculinity energy radiating from her for the brand. I’m going to presume you are asking why? As why would women be drinking bourbon and not a glass of chardonnay, which of course is what we expect from women? With that aside I cannot disagree that I think Mila is a good fit for the brand. Mila herself looks smoky with her natural complexion and dark sultry looks. To begin with, the artistry of the commercial is captured beautifully…this includes the cinematography and her message – reinstating the strong history of Jim Beam, both collaborating to Milas distinctive tone of voice. shows such as “That 70’s Show” and lending her voice to the character of Megan from Family Guy. The actress is best known for starring in Hollywood blockbusters “Black Swan”, “Ted” and “Friends with Benefits”. The face fronting the campaign is Mila Kunis, she herself is relevant and recognisable amongst that age group. In this new campaign it cannot be denied that Jim Beam are trying to appeal to the millennia’s – those born between 19 roughly, and deliberately opening up their target audience to the female segment. This week Jim Beam launched a new campaign called #makehistory in honour of their two centuries being distillers.
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